Yes! Birrdi automatically creates and manages Square Customer Groups for your Memberships, Leagues, and Packs, keeping your customers organized and up to date in Square without any manual work.
How Does It Work?
When the first customer joins a Membership, registers for a League, or purchases a Pack in Birrdi, a corresponding Customer Group is automatically created in your connected Square account.
From that point forward, Birrdi automatically adds new customers to the appropriate group and removes them when they cancel or are removed — keeping your Square Customer Groups synchronized without any manual work.
From there, Birrdi handles everything behind the scenes:
New Members: When a customer signs up for a Membership, they're automatically added to that Membership's Square Customer Group.
League Registrations: When a player registers for a League, they're automatically added to that League's Square Customer Group.
Pack Purchases: When a customer purchases a Pack, they're automatically added to that Pack's Square Customer Group.
Cancellations & Removals: When a customer cancels or is removed from a Membership, League, or Pack, Birrdi automatically removes them from the corresponding Square Customer Group.
No manual syncing, exporting customer lists, or updating groups required. Birrdi keeps your Square Customer Groups synchronized automatically.
Why Is This So Valuable?
The biggest advantage of this integration is the ability to use Square Marketing to target specific groups of customers with personalized campaigns.
For example, you can:
Membership Promotions: Send exclusive offers or announcements to your active members.
League Communications: Target registered league players with upcoming events, promotions, or league-related announcements.
Pack Customer Promotions: Encourage customers who have purchased Packs to return, reserve more simulator time, or take advantage of special offers.
Targeted Marketing Campaigns: Create email or text marketing campaigns in Square for specific customer groups instead of messaging your entire customer base.
Because Birrdi manages these groups automatically, you can spend less time organizing customer lists and more time growing your business.
Where Can I Find These Groups in Square?
Sign in to your Square Dashboard.
Navigate to Customers → Customer Directory.
Open the Groups section.
You'll see the Customer Groups created and maintained by Birrdi for your Memberships, Leagues, and Packs.
You can then use these groups when creating targeted campaigns through Square Marketing.
Note: Square Marketing features may require a separate Square subscription. Customers must also meet applicable marketing consent requirements to receive campaigns.
Does Anything Need to Be Set Up?
No additional configuration is required. As long as your Square account is connected to Birrdi, customer group management happens automatically.
Birrdi manages your reservations, memberships, leagues, and packs — while Square gives you the tools to market directly to those customers.
Together, they provide a powerful, fully integrated system for growing your indoor golf business.