Warning: “Your rate name contains a keyword which may cause confusion with rate changes.”
What this means
Birrdi recommends avoiding keywords like:
Peak
Off Peak
Morning
Night
Weekend
Customers do not need to understand your internal pricing logic.
Adding time-based keywords increases cognitive load and reduces checkout clarity.
This is considered an anti-pattern.
What you should do
Rename the rate to something clean and simple.
Focus on optimizing for:
Ease of checkout
Fewer decisions
Faster bookings
The simpler the rate name, the better the conversion rate.