Running an indoor golf facility involves more than managing reservations. You're also responsible for welcoming new customers, answering questions, encouraging repeat visits, collecting feedback, and building long-term customer relationships.
With Birrdi Triggers, you can automate many of these communications so they happen without additional work from your team.
In this guide, we'll show you five automated messages worth setting up for your indoor golf business.
What Are Birrdi Triggers?
Triggers automatically send messages to customers based on their reservation activity.
There are three types:
Welcome Message: Sends before a reservation begins.
Thank You Message: Sends after a reservation ends.
Milestone Message: Sends once when a customer reaches a specified reservation milestone.
All trigger messages appear in the customer's Birrdi Messages tab and can also be delivered by email.
Important: Each Birrdi location can create up to five triggers. The examples below use all five available slots.
Trigger 1: Send Arrival Instructions Before Every Reservation
Goal: Reduce customer confusion and support questions.
Recommended configuration:
Trigger Type: Welcome Message
Target Customers: Everyone
Timing: 3 hours before reservation starts
Email Delivery: On
Auto Close: On
Example Message
Everything You Need to Know Before Your Visit
We're looking forward to welcoming you to our facility!
Before arriving, please review a few important details:
Getting Inside: [Insert Entry Instructions Link]
Using the Simulators: [Insert Tutorial Video Link]
Parking: [Insert Parking Instructions]
We recommend reviewing these instructions before your reservation to ensure everything goes smoothly.
Enjoy your session!
Why This Works
Customers receive important information before arriving, reducing the likelihood of last-minute questions about access, parking, or equipment.
Tip: Birrdi also supports a standard SMS reminder 1 hour before reservations. Configure your How-To Instructions Link under Simulators → Settings to include a link in that reminder. The SMS wording itself cannot be customized.
Trigger 2: Thank Customers After Every Reservation
Goal: Encourage customers to return and reserve another session.
Recommended configuration:
Trigger Type: Thank You Message
Target Customers: Everyone
Timing: 3 hours after reservation ends
Email Delivery: On
Auto Close: On
Example Message
Thanks for Visiting Us!
Thanks for spending time with us today! We hope you had a great experience.
Whether you're working on your game, playing a round with friends, or just getting started with indoor golf, we're happy to be part of it.
Ready for another round?
Reserve Your Next Session: [Insert Reservation Link]
We look forward to seeing you again soon!
Why This Works
A simple thank-you message helps maintain a relationship with customers after they leave.
Including a reservation link makes it easy for customers to return when they're ready.
Trigger 3: Encourage First-Time Visitors to Return
Goal: Turn first-time customers into repeat customers.
Recommended configuration:
Trigger Type: Milestone Message
Milestone Reservation: 1st
Target Customers: Everyone
Timing: 24 hours after reservation ends
Email Delivery: On
Auto Close: On
Example Message
Welcome to the Club!
Thanks for choosing us for your first visit!
We hope you enjoyed your experience and had a great time on the simulators.
Now that you've played your first round, we'd love to see you again.
Whether you're practicing your swing or playing with friends, there's always a reason to come back.
Reserve Your Next Visit: [Insert Reservation Link]
See you next time!
Why This Works
First-time visitors don't always become repeat customers.
This automation gives you an opportunity to welcome them back after their first experience and encourage another reservation.
Unlike a standard Thank You Trigger, a first-visit milestone only sends once when the customer reaches their first completed reservation.
Trigger 4: Celebrate a Customer's 5th Reservation
Goal: Build customer loyalty and recognize repeat visitors.
Recommended configuration:
Trigger Type: Milestone Message
Milestone Reservation: 5th
Target Customers: Everyone
Timing: 3 hours after reservation ends
Email Delivery: On
Auto Close: On
Example Message
5 Visits Already! Thanks for Being a Regular!
You've just completed your fifth reservation with us!
We wanted to take a moment to thank you for continuing to choose our facility.
Customers like you are what make our golf community special.
We appreciate your support and look forward to many more rounds together.
Reserve Your Next Session: [Insert Reservation Link]
Thanks again for being part of our community!
Why This Works
Recognizing customer milestones makes repeat visitors feel appreciated.
You can also include a link to an existing promotion or membership offer if you want to provide an additional incentive.
Trigger 5: Reward Your Most Loyal Customers
Goal: Strengthen long-term customer relationships.
Recommended configuration:
Trigger Type: Milestone Message
Milestone Reservation: 10th
Target Customers: Everyone
Timing: 3 hours after reservation ends
Email Delivery: On
Auto Close: On
Example Message
10 Visits! You're Officially a Regular!
Wow, you've just completed your tenth reservation with us!
Thank you for continuing to support our facility. We truly appreciate having you as part of our golf community.
If you haven't explored our memberships yet, take a look at our available plans to see whether you could save on future reservations.
Explore Our Memberships: [Insert Membership Signup Link]
Here's to many more rounds!
Why This Works
Customers who return frequently are valuable to your business.
Recognizing their loyalty and introducing them to membership options can help strengthen their connection to your facility.
How to Set Up These Triggers
Each automation follows the same general setup process.
Log in to your Birrdi Admin dashboard.
Open Menu → Triggers.
Click Add Trigger.
Enter an internal Trigger Title.
Select the appropriate Target Facilities.
Choose your Target Customers.
Select the Trigger Type.
Configure the timing and milestone if applicable.
Write your message or use Generate with AI.
Choose your Email Delivery and Auto Close settings.
Click Save.
Repeat these steps to create each of your five automated messages.
Avoid Sending Too Many Messages at Once
While automation is helpful, it's important not to overwhelm customers with repetitive messages.
For example, after a customer's first reservation, they may receive:
A standard Thank You Message 3 hours afterward.
A first-visit Milestone Message 24 hours afterward.
That's perfectly reasonable if each message serves a different purpose.
We recommend keeping the Thank You Message focused on appreciation and the milestone message focused on welcoming the customer back.
Similarly, on a customer's fifth or tenth visit, they may receive both a Thank You Message and a milestone message.
Make sure the messages provide different value rather than repeating the same promotion.
Important Things to Know
Up to 5 triggers: Each location can have a maximum of five active trigger configurations.
New reservations only: Newly created triggers apply to reservations booked after the trigger is created. They do not automatically send for older reservations.
Email and in-app messaging: Trigger messages always appear in the customer's Birrdi Messages tab. Email delivery can be enabled or disabled.
No SMS: Triggers do not send SMS messages.
Unsubscribe options: Customers can unsubscribe from message emails while continuing to receive in-app messages.
Cancelations: Pending messages for canceled reservations are automatically removed.
Milestones: Milestone Messages send once when the customer reaches the selected reservation count, rather than after every reservation.
Let Birrdi Handle the Follow-Ups
These five automations cover much of the customer communication journey:
Prepare customers before they arrive.
Thank them after they visit.
Encourage first-time customers to return.
Recognize customers who come back regularly.
Reward your most loyal visitors.
Once configured, Birrdi handles the messages automatically, giving you more time to focus on running your facility while helping you build stronger customer relationships.