An announcement sends one message to many customers at once. Each customer gets their own private conversation, and all of them are grouped under the announcement's title in your Messages tab. You can send announcements from the Customers page or from an event's bookings list.
Sending an announcement to customers
Go to Customers.
Tick (checkbox) the customers you want to message (up to 100).
Click Send Announcement.
Fill in:
Announcement Title (required): e.g. "Winter Has Officially Arrived". It names the group in Messages and helps keep replies organized.
Announcement Message (required): share updates, promotions, events or important information. Click Generate with AI to draft it.
Send an email notification (on by default): also emails each customer.
Auto close this announcement (on by default): closes each conversation as soon as it sends, so customers can read but not reply.
Click Send Announcement, then Confirm Send.
You'll see "Sent message to N customers". Click View in Messages to see the conversations.
Sending an announcement to an event's bookings
Use this to tell booked customers about delays, closures, weather cancellations or schedule changes.
Open the event's Bookings list.
Tick (checkbox) the bookings you want to message (up to 500).
Click Send Announcement and fill in the title and message (e.g. "Closed Due to Unforeseen Weather").
Optional: choose a Gift Card Redemption to compensate customers:
No Gift Card (default)
Gift Card [50% Back]
Gift Card [100% Back]
Customers get a link in the email and a Claim $X button in the app to claim it.Click Send Announcement, then Confirm Send.
You can only select bookings from a single event's own list, not from a combined or searched list. Anyone who booked but isn't on your customer list yet is added automatically.
Where customers see announcements
In the Birrdi app under Messages, labelled with your business name, and by email if email was on. Auto-closed announcements show as Read only.
Replies
If auto close is off, customers can reply. Replies come into your Messages tab under the announcement's group, so you can see who responded to which announcement.
Limits
Up to 100 customers per announcement from the Customers page.
Up to 500 bookings per event announcement.
Up to 10 announcements per day per team (rolling 24 hours, both kinds combined). Going over shows "Announcements are limited to 10 a day".
Announcements send immediately. They can't be scheduled, pinned or set to expire, and they aren't sent by SMS.
Each announcement adds a group to your Messages inbox, which can hold up to 20 active groups. Closing an announcement's conversations frees its group.