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How to Use Square Automated Marketing at Your Birrdi Sim Business

Boost bookings at your golf sim! Learn how to use Square Automated Marketing to engage customers, drive repeat visits, and increase loyalty.

Updated over 7 months ago

Running a golf simulator business requires more than just great technology—it’s about keeping customers engaged and coming back. Square’s Automated Marketing tools can help you turn first-time visitors into regulars, reward loyal customers, and re-engage lapsed golfers. Here’s how you can use these features to maximize your Birrdi Sim Business.

Welcome New Customers

First impressions matter! Set up a welcome email to automatically send after a customer’s first reservation or purchase. You can even include a discount for their next visit.

🔹 Why it Works: Converts new customers into regulars by 8%.

🔹 Action Step: Activate this automation to start building relationships.

Drive Repeat Business

If a customer tries your golf simulator once but doesn’t return, a follow-up message can encourage them to book again.

🔹 Why it Works: A new automation designed to bring first-time visitors back.

🔹 Action Step: Enable both email and text reminders to maximize engagement.

Celebrate Customers’ Birthdays

Collect birthdays at checkout and send special birthday offers to encourage a return visit.

🔹 Why it Works: Increases contacts available for birthday promotions by 985%.

🔹 Action Step: Activate email and text messages for maximum reach.

Wish Customers a Happy Birthday

Send a personalized birthday message with a discount to encourage celebration at your simulator.

🔹 Why it Works: Boosts return purchase rate by 72%.

🔹 Action Step: Set up an automated email or text campaign.

Boost Your Online Presence

Get More Google and Facebook Reviews

Encourage satisfied customers to leave a Google or Facebook review to strengthen your online reputation.

🔹 Why it Works:

✔ Customers who receive a request for a Facebook review have a 6% higher lifetime value.

✔ A strong Google presence improves search rankings and visibility.

🔹 Action Step: Connect your Google Business Profile and Facebook page to activate these automations.

Win Back Lapsed Customers

Re-engage customers who haven’t booked in a while by offering a special promotion.

🔹 Why it Works: 14% of lapsed customers return after receiving an offer.

🔹 Action Step: Set up this automation with an enticing discount or reminder.

Recover Abandoned Carts (For Ecommerce Users)

If a customer adds a reservation or gift card to their cart but doesn’t complete checkout, remind them with an automated email.

🔹 Why it Works: 8% of recipients complete their purchase.

🔹 Action Step: Enable this feature if you use Square’s eCommerce options.

Increase Loyalty Engagement

Remind About Loyalty Rewards

Encourage customers to redeem their earned rewards or remind them when they’re close to earning one.

🔹 Why it Works:

✔ Nearing a reward: 6% of recipients make another purchase.

✔ Redeeming rewards: 11% more customers return.

🔹 Action Step: Activate text or email reminders to keep customers engaged.

Celebrate Loyalty Anniversaries

Reward long-term customers with a special offer on their membership anniversary.

🔹 Why it Works: Increases repeat purchases by 25%.

🔹 Action Step: Enable automated anniversary messages with an exclusive deal.

Final Thoughts

Square’s Automated Marketing tools take the guesswork out of customer retention. By setting up these smart automations at your Birrdi Sim Business, you can drive more bookings, reward loyal customers, and boost your online presence—all with minimal effort. Activate these features today and watch your business thrive!

🔹 Need help setting up? Contact our support team for guidance!

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