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Marketing & Conversion Tracking

Updated over 3 weeks ago

Setup is simple:

  1. Connect your Meta / Google accounts

  2. Add the conversion tracking tag to your website

That’s it.

Birrdi handles:

  • Server-to-server tracking

  • No pixel pasting inside Birrdi

  • No script management


Viewing Conversions in Birrdi

Birrdi includes a Total Conversions button.

This shows you:

  • Purchases Birrdi marked as conversions

  • Events sent to Google and/or Meta

Important:

The events shown may be marked as either Success or Error by the ad platforms.

Birrdi displays all events regardless of status so you have full visibility into what was sent and how the platform responded.

This allows you to:

  • Confirm tracking is firing

  • Identify delivery issues

  • Validate your setup


Important: Attribution Is Not Shown Here

The Total Conversions view does not display ad attribution.

To see attribution data:

  1. Go to your FB/Google section in Birrdi Admin

  2. Click View Insights or View Metrics next to the ad you are running

That is where you will find campaign performance and attribution data.

Important Reality

Running ads is difficult.

Meta and Google ad managers are complex.
Ad optimization is time-consuming.

You are responsible for:

  • Campaign setup

  • Budget allocation

  • Creative

  • Targeting

  • Optimization

Some operators:

  • Hire agencies (expensive)

  • Book a $250 consultation with Birrdi

Setup is easy.
Running ads well is not.


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