⚠️ Read This First
To enable conversion tracking in Birrdi, you must complete two steps:
Install the Birrdi Conversion Tag on your website
Connect your Google and/or Facebook account inside Birrdi Admin
That’s it.
You do NOT need:
Facebook Pixel code
Google Ads conversion scripts
Google Tag snippets
Custom JavaScript events
Any scripts injected into Birrdi
Birrdi handles conversion tracking server-side using:
Facebook CAPI (Conversions API)
Google Offline Conversions
No scripts are injected into Birrdi pages. Everything is securely handled server-side after a successful reservation or membership purchase.
How It Works
When someone:
Books a reservation
Purchases a membership
Birrdi automatically sends that conversion event directly to:
Your Facebook Ads account (via CAPI)
Your Google Ads account (via Offline Conversion uploads)
This allows your ad platforms to:
Optimize campaigns
Improve targeting
Measure ROI accurately
Step 1: Install the Birrdi Conversion Tag
You only need to install one snippet on your website.
You can install it in one of two ways:
Option A: Install with Google Tag Manager (Recommended)
Log into Google Tag Manager
Select your container
Click Add a New Tag
Choose Tag Configuration → Custom HTML
Paste your Birrdi Conversion Tag snippet (found in Birrdi Admin → Marketing)
Under Triggering, choose:
Page View → All Pages
Click Save
Click Submit / Publish
Done.
Option B: Install Directly on Your Website
Copy the Birrdi Conversion Tag snippet from:
Birrdi Admin → Marketing
Open your website HTML or CMS editor
Paste the snippet just before the closing
</head>tagSave and publish your changes
That’s it.
Step 2: Connect Your Google & Facebook Accounts
After installing the tag:
Log into Birrdi Admin
Go to Marketing
Click Google Ads on the left sidebar, Connect Google
Click Facebook Ads on the left sidebar, Connect Facebook
Authorize access
Birrdi must have account access to send conversion data to your ad accounts.
Without this step, conversions cannot be reported.
What You Do NOT Need
To be very clear:
You do NOT need to:
Install Facebook Pixel manually
Install Google Ads conversion scripts
Add event tracking code
Inject code into Birrdi
Add custom booking scripts
You may use those tools for other marketing tracking — but they are not required for Birrdi conversion tracking.
Don’t get lost in the mess of marketing scripts online.
Just install the Birrdi conversion tag and connect your ad accounts.
That’s it.
Best Practices
Only install one copy of the Birrdi conversion tag
Make sure your Google/Facebook accounts stay connected
Conversions begin tracking automatically once:
The tag is installed
Accounts are connected
Ads are running
Customers are clicking on your ads
Creating Facebook & Google Ads
Conversion tracking is the easy part.
Creating high-performing ads is more involved.
You have two options:
1️⃣ Do It Yourself (Free)
We provide DIY guides you can follow:
Facebook Ads Guide → https://help.birrdi.com/en/articles/11777180-how-to-create-a-facebook-ad
2️⃣ Hire a Marketing Agency
Many operators choose to outsource ad management.
Summary
To enable conversion tracking:
✅ Install the Birrdi Conversion Tag
✅ Connect your Google and/or Facebook account in Birrdi
No pixel scripts.
No injected code.
No complicated setup.
Birrdi handles the rest server-side.