Who Receives My Trigger Messages? Understanding Customer Targeting

Birrdi Triggers allow you to automatically send messages to specific customers before or after their reservations.

You don't have to send the same message to everyone. With Target Customers and Target Facilities, you can control which customers receive each automation.

This guide explains how trigger targeting works and how to configure the right audience.

When creating or editing a trigger, you'll find the Target Customers setting.

There are three available options:

Your selected audience determines which customers qualify when the trigger sends.

Select Everyone when your message is relevant to all customers, regardless of membership status.

Common examples include:

You want every customer to receive instructions for accessing your unmanned indoor golf facility.

Create a Welcome Message Trigger and select Everyone.

Every qualifying customer will receive your instructions before their reservation, regardless of whether they're a member or a public customer.

Select Public Only when you want to communicate specifically with customers who don't have a membership, league, or pack.

This is particularly useful for membership promotions and other messages intended for non-members.

Common examples include:

You want to promote memberships to customers after their reservations.

Only customers who qualify as public customers when the trigger sends will receive the promotion.

Tip: A Thank You Trigger can send after every qualifying reservation. If you only want to promote memberships once, consider using a Milestone Message instead.

Select Specific Plans to send messages exclusively to customers enrolled in particular membership plans.

When you select this option, the Target Plans setting allows you to choose the plans you want to include.

Common examples include:

Your facility offers a premium membership with special access instructions.

You can create a Welcome Message Trigger that targets only that membership plan.

Members on the selected plan receive the custom instructions before their reservations, while other customers don't receive that specific trigger.

In addition to customer targeting, every trigger requires at least one Target Facility.

This allows businesses with multiple facilities to decide where the automation should apply.

Your business has two locations:

You want to send different entry instructions for each location.

Create two Welcome Message Triggers:

Trigger 1: Downtown Entry Instructions

Trigger 2: Westside Entry Instructions

Customers receive instructions corresponding to the facility where their reservation is scheduled.

If you change a trigger's facilities or audience-related settings, don't assume all previously scheduled reservations will be updated to use the new configuration.

In particular, changes to Target Facilities and trigger timing apply to reservations booked after the changes.

If you need different targeting for future reservations, update the trigger and save it.

Yes.

If a reservation qualifies for multiple active triggers, the customer can receive messages from each one.

For example, a member might qualify for:

Both triggers may send if their conditions are met.

Birrdi prevents the same trigger from sending more than once for a reservation, but it doesn't prevent different triggers from messaging the same customer.

Recommendation: Review your active triggers to avoid sending repetitive instructions or promotions.

Targeting helps ensure customers receive information that's useful to them.

By configuring your triggers for the appropriate facilities and customer groups, you can provide a more personalized experience while keeping communications automated.