Birrdi’s Facebook (Meta) Ads integration is currently a DIY setup. It can work, but it is not simple, not automated, and not forgiving if steps are missed.
We want to be very clear about expectations before you begin.
Important expectations up front
The Facebook Ads integration is manual and complex
Birrdi does not currently offer paid setup or hands-on support for Facebook Ads
We provide guides you can follow, but they must be followed exactly
The setup is brittle — small misconfigurations can cause tracking to partially or fully fail
Facebook’s reporting (ROAS, attribution, conversions) is not always reliable, even when conversions are happening
What “DIY” means for Facebook Ads
If you choose to run Facebook Ads with Birrdi, you (or your marketing partner) are responsible for:
Connecting your Facebook Business Manager and Ad Account
Installing and configuring the Meta Pixel
Verifying events are firing correctly
Understanding Facebook’s attribution windows and reporting delays
Monitoring changes Facebook makes to their ad and tracking systems
This is not a one-click integration.
Why Facebook Ads tracking can be confusing
Even when everything is set up correctly:
Conversions may happen, but ROAS may not update
Events may fire but appear delayed or partially attributed
Facebook may change UI, defaults, or attribution logic without notice
There is no direct technical support line from Facebook we can rely on
This makes troubleshooting difficult for both you and us.
Our recommended approach
If you decide to proceed:
Follow our Facebook Ads guide step-by-step, in order
Do not skip or modify steps
Double-check all IDs, domains, and event names
Use Facebook’s tools (Pixel Helper, Events Manager) to verify setup
If you work with an agency, share our guide and ask them to follow it exactly
Common reasons Facebook Ads tracking breaks
Most issues come from:
Pixel installed incorrectly or multiple times
Domain verification not completed properly
Events not mapped or prioritized correctly
Attribution settings changing after setup
Facebook UI updates that invalidate older setups
What Birrdi can and can’t do
We can:
Provide official Birrdi setup guides
Confirm whether Birrdi is emitting the expected events (when applicable)
We can’t:
Configure your Facebook Ads account for you
Debug Facebook’s reporting, attribution, or ROAS calculations
Provide ongoing ad performance or tracking support
Bottom line
The Facebook Ads integration is currently a best-effort, DIY solution. It requires careful setup, patience, and exact execution. We know this is not ideal, and we’re actively evaluating better, more scalable options for the future.
For now, the most reliable path is to carefully follow our guide step-by-step (or have a marketing partner do so) and validate each step before moving on.