⚠️ Important: Facebook events will only fire correctly if you enter the flow through a live Facebook ad. Testing without clicking an ad will not work.
Requirements
Before starting, make sure you have:
Google Chrome installed
The Meta Pixel Helper Chrome extension installed. Click here to install
A live Facebook ad currently running
Your Facebook account connected to Birrdi
The Meta Pixel script installed on your website
Step 1: Install the Meta Pixel Helper (Chrome Extension)
Open Google Chrome
Go to the Chrome Web Store
Search for Meta Pixel Helper
Install the extension
Confirm the Pixel icon appears in your Chrome toolbar
This tool allows you to see which Facebook events fire as you navigate your site.
Step 2: Confirm Your Facebook Integration in Birrdi
Before testing events, your integration must be fully set up.
In Birrdi, go to Integrations → Facebook
Connect your Facebook account
Make sure the Birrdi Conversion Tag script installed on your website
Make sure the Meta Pixel script is installed on your website
⚠️ If the pixel and conversion tag are not installed on your site, no events will fire, even if everything is connected in Birrdi.
Step 3: Click a Live Facebook Ad (This Is Required)
This is the most important step and the most common point of confusion.
Locate one of your running Facebook ads
Click the Call-to-Action (CTA) button on the ad
Example: Book Now, Reserve, Learn More
❌ This will not work if you:
Visit your site directly
Paste the website URL into your browser
Click “Book Online” without coming from an ad
You must pretend you are a customer who saw the ad and clicked it.
Step 4: Click “Book Online” on Your Website
After clicking the Facebook ad:
You should land on your website
Click the Book Online button (anywhere on the site)
You will be redirected to your Birrdi booking link
At this point, open the Meta Pixel Helper extension.
Expected Event
✅ ViewContent should fire when the Birrdi booking page loads
You will see this event listed in the Meta Pixel Helper panel.
Step 5: Complete a Booking to Verify the Purchase Event
Continue through the booking flow
Complete a test purchase
Open the Meta Pixel Helper again
Expected Event
✅ Purchase event should fire after the booking is completed
This confirms Facebook conversions are being tracked correctly.
Summary of Events You Should See
Action | Facebook Event |
Click Facebook ad CTA | Initializes tracking context |
Land on Birrdi booking page | ViewContent |
Complete a booking | Purchase |
Common Issues & Fixes
“I don’t see any events firing”
Make sure you clicked a live Facebook ad
Confirm the Meta Pixel is installed on your website
Verify your Facebook account is connected in Birrdi
“ViewContent fires but Purchase does not”
Ensure the booking was fully completed
Check that the payment succeeded
If you’ve followed all steps above and events are still not firing as expected, contact support with screenshots from the Meta Pixel Helper and we can review your setup.