Birrdi’s Google Ads integration is currently a DIY setup. It can work well, but it’s not plug-and-play, and it’s sensitive to small mistakes.
We want to set expectations clearly up front:
Setup is complex and varies depending on your Google Ads + website configuration
Birrdi does not currently offer paid setup/support services for Google Ads integration
We do provide step-by-step guides, but they must be followed exactly
Because of how Google’s tools work, the setup is brittle—one missed step can break tracking
What “DIY” means in practice
If you choose to connect Google Ads to Birrdi, you (or your marketing partner) will be responsible for:
Configuring your Google Ads conversion tracking
Installing and verifying tags (and ensuring they fire correctly)
Validating that conversions are being recorded as expected
Keeping the setup working over time as Google updates their tools
Our recommended approach
If you’re setting this up yourself, we strongly recommend:
Follow our guide from start to finish, in order
Do not skip steps, even if they seem optional
Double-check everything (IDs, tag placement, event names, etc.)
If you have an agency, share our guide with them and ask them to follow it exactly
Common reasons Google Ads tracking “doesn’t work”
Most issues come from one of these:
A tag was installed in the wrong place (or installed twice)
A conversion ID / label is incorrect
A step was skipped that prevents tags from firing
Google’s UI or recommended setup changed since tracking was last configured
What Birrdi can and can’t do right now
We can:
Provide the official Birrdi guides
Help confirm whether Birrdi is sending the expected events (when applicable)
We can’t:
Set up Google Ads tracking on your behalf
Debug your Google Ads account configuration end-to-end
Provide ongoing marketing/tracking management
Bottom line
We know this isn’t ideal. The current Google Ads integration is a best-effort, DIY option and it requires careful, exact setup. It’s the best solution we can offer right now, and we’re exploring ways to make this easier over time.