Digital advertising—especially on platforms like Facebook—is powerful, but it is not perfect. We want to be transparent about what’s currently possible, what’s not, and why you may see inconsistencies in reporting.
The Short Version
Conversions can and do happen
Conversions may be attributed correctly
But ROAS, spend, and attribution fields inside Facebook are not always reliable
The Support Challenge
Unfortunately, Facebook does not provide a direct or reliable technical support channel for platform-level attribution issues.
This means:
There is no clear escalation path
Reporting inconsistencies are often undocumented
Root causes are rarely explained by Meta
Fixes are outside the control of third-party platforms like Birrdi
What This Means for Birrdi (and You)
Because of these limitations:
Facebook ad tracking is not easily manageable or scalable
Data may look incomplete or contradictory
We cannot guarantee accurate ROAS or spend reporting inside Facebook
This affects both operators and our internal tooling
We are actively investigating ways to improve reliability and clarity in the future, but we want to set clear expectations today.
What You Can Do Right Now
You may absolutely:
Connect your Facebook account to Birrdi
Run Facebook ads
Follow our Facebook Ads setup guides
Use Birrdi to help drive traffic and conversions
Just keep in mind:
Ad tracking is imperfect.
Metrics like ROAS, attribution windows, and spend may not fully reflect reality.
Best Practice Recommendation
We recommend treating Facebook reporting as directional, not absolute.
Use it to:
Identify trends
Compare campaigns
Test creative and targeting
But avoid relying on it as a single source of truth for revenue or ROI.
Looking Ahead
We’re continuing to explore:
More resilient attribution methods
Better reporting transparency
Ways to reduce confusion around ad performance
If improvements become available, we’ll communicate them clearly.