What You Should Expect to See
Facebook may show many types of activity, but for Birrdi there are two key events to look for:
1. Offsite View Content
This appears in Facebook as: Offsite Conversion.Fb Pixel View Content
This means someone viewed one of your Birrdi booking pages, such as:
Your birrdi booking link
A membership page
If you see this event, your pixel tracking is working correctly.
2. Offsite Conversion (Fb Pixel Custom)
This appears in Facebook as: Offsite Conversion.Fb Pixel Custom
This is your purchase event.
Birrdi fires the Facebook Pixel on the purchase confirmation page.
Because the purchase happens on your Birrdi booking domain (not your main website), Facebook labels it as a custom offsite conversion.
Whenever you see this event, it means:
A booking or membership purchase happened
The pixel fired correctly
Facebook received the purchase event
Facebook may attribute it to your ads (depending on attribution rules)
This is the event Facebook uses for your Conversions.
What “Cost Per Result” Means
Facebook chooses one specific action to measure the performance of your ad.
This depends entirely on what your ad is optimized for.
Examples:
If your ad is optimized for Conversions,
→ “Cost Per Result” means cost per purchase (as recorded by Fb Pixel Custom).If optimized for Landing Page Views,
→ “Cost Per Result” means cost per landing page view.If optimized for Link Clicks,
→ “Cost Per Result” means cost per link click.
Even though Facebook shows many metrics, only one of them counts as your “Result.”
Example
If you see:
Cost Per Result = $118
It means Facebook is charging around $118 per conversion, based on whatever conversion event it is optimizing for (usually your purchase event).
Why Your Purchase Numbers May Not Match Birrdi
It is normal for Facebook to show fewer purchases than what you see in Birrdi.
Facebook only counts purchases it can tie back to your ads.
Some purchases will not appear because:
The customer blocked tracking
Their email or phone couldn’t be matched
The booking happened outside Facebook’s attribution window
The purchase wasn’t confidently attributed to the ad
This is normal for every business running Facebook Ads and does not mean your tracking is set up incorrectly.
How to Know Everything Is Working
Your setup is correct if you see:
✔️ Offsite View Content
✔️ Offsite Conversion (Fb Pixel Custom) when purchases occur
If these appear, Facebook is successfully receiving your Birrdi pixel events.
Need Help?
If you don’t see any Offsite View Content events after 48 hours, contact support and we’ll help verify your setup.