To track bookings made through your ads, you'll need to connect your Google Ads account to Birrdi and create a custom "Booking" conversion. Follow the steps below to complete the setup and ensure conversions are automatically tracked in Birrdi.
Step 1: Go to the Marketing Tab
In the top navigation bar of Birrdi, click Marketing. On the left sidebar, click Google Ads.
Step 2: Click "Connect Google Ads"
You’ll see a Connect Google Ads button. Click it.
Step 4: Sign in to Your Google Account
Log in with the Google account where your ads are managed.
Note: Make sure this is the same account you use for your Google Ads campaigns.
Step 5: Redirected Back to Birrdi
Once you authorize access, you’ll be brought back into Birrdi.
Your Google Ads account is now connected.
Step 6: Set Up Your Booking Conversion
Once you’re redirected back into Birrdi, you’ll see a screen that says "Conversion Required."
Click the Learn More button, this will guide you through setting up a custom Booking conversion in your Google Ads account. Read this article to set this up.
This step is required to continue. Without the Booking conversion created, you won’t be able to move forward.
After completing the steps in the guide, return to Birrdi and refresh the page. If the Booking conversion is detected, you’ll automatically advance to the next step.
Step 7: Refresh and Continue
After setting up the Booking conversion in your Google Ads account, return to Birrdi and refresh the page.
If the conversion is set up correctly, you will see a screen that says "Conversion Found."
Click the Continue button to proceed to the next step.
Step 8: View Your Campaigns
Once you click Continue, your connected Google Ads campaigns will load into Birrdi.
You’re now ready to start tracking bookings and optimizing your ads based on real conversion data.
IMPORTANT: When running ads, make sure the Birrdi conversion tag is on your website, either through GTM or manual!