To track which ads lead to actual bookings in Birrdi, you’ll need to create a conversion action in Google Ads. This will allow you to measure the performance of your campaigns and optimize based on real customer behavior.
Follow these steps to set up a booking conversion.
Step 1: Go to Conversions in Google Ads
Log in to your Google Ads account.
In the left nav bar click on goals
Step 2: Create a New Conversion Action
Click the New Conversion Action button.
Select Website as the conversion source.
Step 3: Enter Your Website Domain
Enter your website domain, you do not need to click scan. Skip this.
Click the Purchase, then click add conversion action and click your site. Save and continue.
Step 4: Configure the Conversion Details
Click Set up manually using code, then under settings, enter the following
Conversion name: Use the exact name: Birrdi Purchase (Google Ads Tag)
Value: Select Use different value for each conversion
Count: Choose Every conversion.
Step 5: Refresh in Birrdi
Go back to the Google Ads section in your Birrdi dashboard and refresh the page.
If the conversion was setup correctly, you're all set to move to the next step.