What You’ll See
Google Ads sends back a set of clear metrics:
Impressions
Clicks
Conversions
Conversion Value
Cost
Here’s what each one means.
1. Impressions
How many times your ad was shown.
Every time Google displays your ad to someone, that counts as one impression.
Higher impressions = your ads are getting visibility.
2. Clicks
How many people clicked your ad.
This tells you how many users actually interacted with your ad and visited your website. More clicks = more traffic sent to your booking links or membership pages.
3. Conversions
How many purchases Google attributed to your ad.
A “conversion” on Google = a completed booking or membership purchase on Birrdi. If you see conversions here, Google successfully tied real revenue back to your ads.
4. Conversion Value
The total dollar value of purchases attributed to your ad.
This number comes directly from Birrdi each time a booking or membership is completed.
Examples:
A $60 booking → Conversion value +60
A $120 booking → Conversion value +120
Total conversion value = the combined revenue from all attributed purchases
This is the metric Google uses to calculate ROAS.
5. Cost
How much you spent on the ad during the selected timeframe.
This is the total advertising cost Google charged you for that campaign or ad group.
How to Calculate Google ROAS (Optional)
Google may not always surface ROAS directly, but you can calculate it yourself:
ROAS = Conversion Value ÷ Cost
Example:
Conversion Value = $219.57
Cost = $9,693.26
ROAS = 219.57 ÷ 9,693.26 ≈ 0.02x
This would mean you earned $0.02 for every $1 spent.
How to Know Your Google Tracking Is Working
Your setup is correct if you see:
✔️ Impressions
✔️ Clicks
✔️ Conversions
✔️ Conversion Value
If conversions and conversion value are increasing as people book, your Google Ads tracking is fully functioning.
Need Help?
If conversions do not appear after running ads for 24–48 hours, contact support and we’ll verify your setup.