Before You Start

Make sure you’ve already:

Connected your Google Ads account to Birrdi (via the Marketing tab → Google Ads → Connect Google Ads).
Created the “Booking” conversion following this guide.

Step 1: Sign In to Google Ads

Go to ads.google.com.
Sign in using the Google account linked to your business.

Step 2: Start a New Campaign

On the dashboard, click + Create

2. Choose your campaign goal. Select Sales.

Step 3: Verify it’s the correct conversion

Click “1 action” (the underlined text), and it will expand to show the conversion action(s) under that goal.

Look for:

Name = Booking

Step 4. Campaign type: Search

Your goal is to drive bookings when people search for terms like “golf simulator near me” or “book indoor golf.”
Search campaigns show text ads directly on Google search results, which is high intent traffic — people actively looking to book.
It works well with your custom “Booking” conversion and allows keyword-level targeting.

Step 5: Select Website visits

This is the only one you need. It sends traffic to your Birrdi booking page, which is where the "Booking" conversion fires. Enter your birrdi booking link, not your website page.

Step 6: Set Your Bidding Strategy

In the “Bidding” section, choose Conversions.
✅ This ensures your ad budget is optimized to drive bookings.
❌ Do not set a target cost per action or adjust bidding for customer acquisition — those are for advanced setups.

Step 7: Set Your Location and Network Targeting

Networks

Uncheck Google Display Network to avoid spending your budget on banner ads across unrelated websites.
Leave Google Search Partners Network checked. This gives your ads additional visibility on relevant search partner websites.

Locations

Select “Enter another location” and enter the specific city or region where your business operates (e.g., “Chicago”).
Then click Location options and select “Presence: People in or regularly in your targeted locations.” This ensures your ads are only shown to users physically located in your area, not to people just researching it.

Languages

Leave this set to English unless your booking page and ads are in another language.

Step 8: Audience Segments

Audience segments are optional and primarily used for gathering insights or adjusting bids for specific user groups (like golf enthusiasts).

Leave "Observation" selected. This allows your campaign to reach a broad audience while tracking how different segments perform.
Do not add any segments unless you're testing targeted performance. Most booking campaigns perform best without limiting reach early on.

Step 9: AI Max

Google may offer the option to optimize your campaign with AI Max (Beta). For your first campaign:

Leave AI Max turned off.
This keeps your keyword, ad, and URL targeting under your control.
You can always test AI Max in future campaigns once you have performance benchmarks.

Continue to the next step without enabling AI Max.

Step 10: Keyword and Asset Generation

At this step, you’ll enter the destination URL for your ad and describe your service to help Google generate ad copy and keywords.

What makes your product or service unique?
Provide a short description of your business that highlights what you offer.

Google may use this to generate suggested headlines, descriptions, and keywords for your ad. You can edit or replace these suggestions in the next step.

Step 11: Add Keywords

Keywords tell Google what types of searches should trigger your ad. Focus on phrases that potential customers would type when trying to book time at your facility.

Use phrase match and exact match for better control. Format them like this:

"indoor golf simulator"
"book golf simulator near me"
[golf simulator chicago]

You can enter them one per line.

"golf simulator near me"

"indoor golf simulator"

"book golf simulator"

"reserve indoor golf"

"golf simulator chicago"

"golf sim booking"

"golf simulator rental"

"play golf indoors"

"rainy day golf chicago"

"best golf simulator near me"

"golf sim reservation"

"indoor driving range"

These keywords target high-intent users looking to book golf time. After entering these, you can move on to writing ad copy.

Step 13: Set Your Budget

This step determines your average daily spend. Google may spend slightly more or less on a given day, but it won’t exceed your monthly limit (daily budget × ~30.4).

Recommendations:

If you’re just getting started or testing performance, choose something between $20–$40/day.
If you're comfortable with Google's suggestion, go with the recommended option (in this case, $36.36/day).
You can also click Set custom budget and enter your own amount if you want to start lower (e.g., $15/day).

The platform estimates cost per conversion here ($25.20), but this number will become more accurate once your ad runs and conversions are tracked.

Tip: You can change your budget at any time after launch.

Step 14: Publish Your Campaign

Once you’ve reviewed your campaign settings, click Publish to launch your ad. Google will begin reviewing your campaign, which usually takes less than 24 hours.

After publishing: