SMS Marketing through Square is a powerful way to reach your customers instantly. When paired with a Square Loyalty program, you can send targeted campaigns to your most loyal customers, helping you increase repeat visits and build long-term customer relationships.
Step 1: Enable SMS Marketing in Your Square Account
Go to your Square Dashboard.
In the left-hand menu, click Customers -> Loyalty -> Text Message.
If you're not already enrolled, click Get Started and follow the prompts to subscribe to Square Marketing.
What Kinds of Campaigns Can You Send with Square SMS Marketing?
Once your SMS Marketing and Loyalty programs are connected, you can create targeted campaigns designed to drive action and keep customers engaged. Here are some common and effective campaign types you can run:
1. Reward Reminders
Let customers know they’ve earned a reward or are close to earning one. These reminders increase redemption rates and encourage return visits.
Example: “You’re just 10 points away from a free round—stop by this weekend and earn your reward!”
2. Win-Back Campaigns
Automatically message customers who haven’t visited in a while. These gentle nudges remind them what they’re missing.
Example: “We miss you! Come back this week and get 10% off—your loyalty points are waiting.”
3. Promotions and Flash Sales
Send time-sensitive deals to your loyalty members and get people in the door quickly.
Example: “Flash Sale: Today only! $5 off your visit. Show this text to redeem.”
4. Event Invitations
Promote upcoming events to your most loyal customers. This works especially well for special occasions or early access to new offerings.
Example: “VIP Invite: Join us Friday for a members-only event with giveaways and free demos.”
5. Birthday or Milestone Messages
Celebrate your customers by sending automated birthday or anniversary messages paired with a reward.
Example: “Happy Birthday! Enjoy a free gift from us next time you visit. Just show this message.”