When a customer is ready to purchase a membership, it might seem easiest to process it in person, collect payment, and manually add them to your system. However, this approach creates more work for your team and limits the customer’s ability to fully utilize their membership from day one. Instead, taking just a couple of minutes to show them how to sign up on their phone will save you time and enhance their experience in the long run.
1. Customers Get Immediate Access to Membership Benefits
When a customer signs up online, their credits, discounts, and access perks are automatically loaded into their account. This means they can immediately start booking reservations without needing to call in or wait for a manual update. If you sign them up in person, you’ll have to go in later and manually add their membership details, which delays access and increases administrative work.
2. Eliminates the Need for Manual Membership Management
Manually adding members into Birrdi takes extra effort and leaves room for errors. If a customer pays in person and isn’t properly entered into the system, they may miss out on their benefits or call in repeatedly to resolve issues. By showing them how to sign up on their phone, you ensure they are in full control of their membership from the start—no back-and-forth needed.
3. Reduces Phone Calls & Booking Requests
If a customer doesn’t know how to log in and book on their own, they’ll inevitably end up calling your business to book their simulator time manually. This adds unnecessary work for your staff and slows down the reservation process. Instead, walk them through the sign-up and booking process on their phone at the time of purchase so they are comfortable using the system.
4. A One-Time Training Saves Ongoing Headaches
It only takes a couple of minutes to show a customer how to sign up for a membership, redeem their credits, and book their own reservations. This small investment of time prevents constant calls, manual adjustments, and ongoing confusion. Plus, once a customer knows how to use the system, they are far more likely to remain engaged and renew their membership.
How to Implement This in Your Business
1. When a customer expresses interest in a membership, hand them their phone and guide them to your website.
2. Walk them through the signup process, ensuring they enter their payment details and complete their registration themselves.
3. Show them where their credits appear and how they can be used for booking.
4. Have them make their first booking on the spot, so they leave with confidence in the system.
5. Reinforce that this is how they will book all future reservations, so they never feel the need to call in for assistance.
The Bottom Line
Selling memberships in-person may feel faster, but in reality, it creates extra work for your team and leaves customers without full access to their benefits. Taking a few minutes to walk them through signing up and booking on their own phone ensures they get the most out of their membership immediately while keeping your operations smooth and efficient.
By empowering customers to self-manage their membership and reservations, you’ll reduce administrative tasks, minimize support calls, and create a seamless, frustration-free experience for both your team and your customers.